How to take advantage of marketing opportunities during the busy summer months!
Summer is the busiest time of the year in the home building and home buying industries so you may think your marketing efforts can take a summer vacation…wrong! Capitalizing on your success is a great way to take advantage of more eyes already on your product and further your online engagement. Summer also easily lends itself to fun and creative marketing campaigns you can weave into your overall strategy. Check out some ideas for both content and maximizing your digital marketing below!
Summer Themed Promotions
Branded seasonal giveaway items such as beach towels or bottles of sunscreen for customers who complete a home tour are a fantastic way to engage and thank your potential clients. Announce promotion via social media or through email subscription to reward potential clients who interact with your digital marketing efforts.
Create social media promotions around trending social topics such as rising temperatures and summer activities.
“The temps are rising but our hot home prices are falling!”
“It’s #GrillingSeason! Celebrate summer with the backyard kitchen of your dreams – check out our “x” model home featuring a beautiful built-in gas grill.”
“Take a #SummerVacation right in your own backyard with your new home in the the “XX” Community!”
Feature community amenities such as pools and parks or air-conditioned club rooms using vibrant photos and descriptive language. Most importantly, have fun with it!
Using hashtags on Twitter, Instagram, and Facebook doesn’t have to be intimidating! In our examples, we used some that easily flow within our messaging. Twitter and Instagram are great platforms for hashtags – users will search for content by them and therefore, your content has a higher potential of being seen. While hashtags on Facebook aren’t used in quite the same way, they are a great way to highlight an idea or theme. For more information about what platform to use and when check out our article: Social Media 101.
Get Ahead of “I’m Too Busy” and Capitalize on the Busy Season
Set it and forget it! Plan out your summer content and get your social media posts and emails scheduled in advance. When you do get busy, your marketing will already be handling itself!
The busy season is the best time to ask for referrals. After helping your clients find their dream home, they should be more than happy to offer a testimonial about their experience. Don’t be afraid to ask them to leave their comments on your social media channels. Then use those comments and repurpose them into great user generated content.
We offer a free custom graphic that is a sure-fire way to getting online reviews. Learn more and submit your request on our article: 5 Star Reviews and How to Get Them
Overall, summer should be a fun time for everyone – take all the stress out of your summer social and digital marketing and let the BuilderIQ team do it for you! Contact us today for your free Opportunity Review! We’ll evaluate your SEO, website curb appeal, and social media channels and offer our recommendations to increase your web traffic and engagement.